A.E. "Shad" Whisler, a "Certified Benefits Consultant," is the owner and president of Consumer Marketing, Inc. (CMI), a benefit-consulting firm that acts as the human resources administrator for most of its clients. CMI specializes in the HR areas of health, disability, pension and profit-sharing plans, primarily for the under-100 life market. CMI currently is registered in five states – Illinois, Indiana, Texas, Maryland and Florida – and holds the following licenses:
• Life/Health
• Long-Term Care
• Property & Casualty
• Series 6 Securities
• Series 63 Securities


A.E. "Shad" Whisler

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Before founding CMI in 1996, Shad spent 11 years as president of a manufacturing company with operations in Illinois, Indiana and Texas. He turned around the previously unprofitable company to full solvency within three years, acquired two additional manufacturing facilities, successfully penetrated the global market, and continued to build the company to over $20 million in sales while maintaining a high profit margin.

Previously, Shad was a corporate vice president of Woodlings Consolidated Industries of Pennsylvania, where he held full P&L responsibility for three separate divisions. During his tenure, he established a regional distribution network, opened critical new markets, and increased sales over 300 percent.

Shad holds an MS in Industrial Administration and a BS in Civil Engineering from Purdue University and has had hundreds of hours of continuing education. He currently serves as an Adjunct Professor and Guest Lecturer at Purdue Calumet, and teaches classes on supervision, training and conference leadership.

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